For-Sight CRM

Purpose-built for hospitality, For-Sight CRM brings guest data management and marketing automation together in one easy-to-use platform.

Unified guest profiles

Personalised marketing automation

More direct bookings

Get to know your guests better

Grow your own guest database and gain a clearer understanding of your audience. With information from across your hotel and multiple guest touchpoints, you can create a stronger foundation for direct marketing.

Capture new contacts

Capture new contacts

Collect guest information through website forms, WiFi and on-property touchpoints.
Build detailed guest profiles

Build detailed guest profiles

Combine booking history, preferences and guest behaviour in one centralised platform.
Manage guest consent

Manage guest consent

Track marketing permissions to support GDPR-compliant communications.

Capture new contacts

Collect guest information through website forms, WiFi and on-property touchpoints.

Build detailed guest profiles

Combine booking history, preferences and guest behaviour in one centralised platform.

Manage guest consent

Track marketing permissions to support GDPR-compliant communications.

Create
personalised campaigns

With the CRM campaign tools, you can create professional, on-brand communications and tailor them to your guests' interests and behaviour.

Segment your audience

Group guests based on their interests, booking history and behaviour.

Create engaging emails

Build branded campaigns using a drag-and-drop editor and ready-to-use templates.

Personalise your marketing

Deliver targeted promotions and offers to different guest segments.

Automate guest engagement

Stay connected with guests without adding more manual work for your team. Set up automated communications that respond to booking activity and help you create opportunities for additional revenue and repeat visits.

Connect before arrival

Connect before arrival

Send automated pre-arrival communications and relevant offers.
Stay in touch after checkout

Stay in touch after checkout

Follow up with guests and encourage future visits.
Re-engage previous guests

Re-engage previous guests

Create automated campaigns that bring your hotel back to mind.

Connect before arrival

Send automated pre-arrival communications and relevant offers.

Stay in touch after checkout

Follow up with guests and encourage future visits.

Re-engage previous guests

Create automated campaigns that bring your hotel back to mind.

Measure
performance and identify opportunities

Understand how your campaigns perform and use those insights to make informed marketing decisions. For-Sight CRM helps you track engagement, evaluate results and continuously improve your approach.

Track campaign performance
Understand guest behaviour
Refine your strategy

Track campaign performance

Monitor engagement and campaign results.

Understand guest behaviour

Discover patterns in guest preferences and booking activity.

Refine your strategy

Use reporting insights to improve campaigns and identify revenue opportunities.

See what personalised guest engagement can achieve

Rockliffe Hall Golf & Spa Resort

Rockliffe Hall used For-Sight CRM to connect data from its hotel, spa and restaurant systems, enabling automated pre-arrival communications that promoted relevant experiences and additional services.

Comparing performance before and after introducing these campaigns, the resort reported a 47% increase in average room revenue and a 37% increase in total revenue.

Read the full customer story

Hospitality expertise behind every guest connection

Guided onboarding

Get support connecting your hotel systems and setting up your CRM.

Hospitality specialists

Work with a team that understands hotel operations and marketing.

Ongoing support

Make the most of your CRM with practical advice and guidance.

Frequently asked questions

What is a hotel CRM?

A hotel Customer Relationship Management (CRM) system helps hotels collect, organise and use guest information to build stronger relationships. By connecting data from different hotel systems, a CRM enables personalised marketing, better guest engagement and more opportunities to increase repeat bookings.
How is a CRM different from a PMS?

A Property Management System (PMS) manages daily hotel operations, including reservations, room availability and guest stays. A CRM complements your PMS by bringing together guest information from multiple sources and using those insights to support personalised marketing and guest loyalty.
Can For-Sight CRM integrate with my existing hotel systems?

For-Sight CRM integrates with a range of hospitality technology providers, including PMS, restaurant booking and spa management systems. Our team can help you explore the available integrations for your hotel's existing technology.
What types of hotels is For-Sight CRM suitable for?

For-Sight CRM supports independent hotels, resorts and multi-property groups. Whether you're managing one property or an entire portfolio, the platform helps you organise guest information and coordinate marketing activities to suit your business.
How can For-Sight CRM help increase direct bookings?

By helping hotels grow their own contact database and communicate directly with previous guests, For-Sight CRM creates opportunities to generate bookings through owned channels. Targeted offers and automated campaigns can help reduce reliance on third-party booking platforms over time.

A hotel Customer Relationship Management (CRM) system helps hotels collect, organise and use guest information to build stronger relationships. By connecting data from different hotel systems, a CRM enables personalised marketing, better guest engagement and more opportunities to increase repeat bookings.

A Property Management System (PMS) manages daily hotel operations, including reservations, room availability and guest stays. A CRM complements your PMS by bringing together guest information from multiple sources and using those insights to support personalised marketing and guest loyalty.

For-Sight CRM integrates with a range of hospitality technology providers, including PMS, restaurant booking and spa management systems. Our team can help you explore the available integrations for your hotel's existing technology.

For-Sight CRM supports independent hotels, resorts and multi-property groups. Whether you're managing one property or an entire portfolio, the platform helps you organise guest information and coordinate marketing activities to suit your business.

By helping hotels grow their own contact database and communicate directly with previous guests, For-Sight CRM creates opportunities to generate bookings through owned channels. Targeted offers and automated campaigns can help reduce reliance on third-party booking platforms over time.

Discover what For-Sight CRM can do for your hotel

Let's explore how For-Sight CRM can support your marketing goals and help you get more value from your guest data.

Book a discovery call

For-Sight CRM

For-Sight CRM Customer Relationship Management