Your Hotel's Digital Front Door, Optimized for Direct Bookings

At Smarthotel, we build websites that are more than just visually appealing. They convey the true personality of your property, helping guests feel connected and engaged. Turn your hotel’s website into a high-converting direct channel that reflects your brand, reduces dependency on third parties, and keeps your online presence strong and consistent across all platforms.

Direct bookings

Brand ownership

Conversion focus

Websites Made by Hospitality Experts

With over 20 years of experience in the hotel industry, we make the process simple, efficient, and supportive from start to finish. Whether you’re looking for a fully bespoke design or a template-based solution, our team guide you every step of the way.

Every Smart Website integrates seamlessly with your booking process for a smooth user experience that turns lookers into bookers. Our flexible, PMS-independent solution works alongside your trusted marketing partners and OTA strategy, helping you build a stronger brand, grow your direct channel, and keep guests coming back.

Why Hoteliers Choose Smart Website

Smart Websolutions is built specifically for hospitality, not generic web tools. From independent hotels to hotel groups, our clients choose this suite because it delivers measurable impact: more control, better conversion, and a stronger brand experience.

Brand Control

Your website, your message

Your brand deserves more than a template. With SmartCMS, you manage content, design, and storytelling. Without a developer.
Conversion Focus

Turn visits into bookings

SmartIBE and the Conversionbooster are designed to guide guests from interest to action, with minimal friction and smart nudges.
PMS Independence

Freedom to connect

Smart Websolutions works with your PMS giving you flexibility now and in the future, without vendor lock-in.
Marketing Freedom

Your team, your tools

Already working with a trusted marketing agency? Great. Our tools fit into their workflow – and enhance their results.
Hospitality Expertise

Built for hotels

No distractions. No e-commerce bloat. Just tools designed by people who know hospitality and the direct channel inside out.

Your website, your message

Your brand deserves more than a template. With SmartCMS, you manage content, design, and storytelling. Without a developer.

Turn visits into bookings

SmartIBE and the Conversionbooster are designed to guide guests from interest to action, with minimal friction and smart nudges.

Freedom to connect

Smart Websolutions works with your PMS giving you flexibility now and in the future, without vendor lock-in.

Your team, your tools

Already working with a trusted marketing agency? Great. Our tools fit into their workflow – and enhance their results.

Built for hotels

No distractions. No e-commerce bloat. Just tools designed by people who know hospitality and the direct channel inside out.

Book yourself a 30-minute video call

We’ll review your current website and booking setup, identify conversion gaps and manual bottlenecks, and show how Smart Websolutions can help you take control of your direct channel – from website to booking engine to conversion tools.

Book a Free Web Check

Ask us via +31 30 782 0590 or the contact form

Built for Bookings: Your Web Toolkit

Smart Websolutions

With Smart Meta Search and Smart Conversion Booster, your hotel is even more visible, and customers are more prone to convert. This is a great addition to your Smart Website.

Smart Metasearch

Smart Meta Search puts your property in front of potential guests on top travel sites like Google, TripAdvisor, and Trivago. With our integrated technology, you maintain control across channels, boost direct bookings, and enhance online visibility.

Conversion Booster

Optimize every guest journey with personalized offers and messaging on your hotel website. Our smart, adaptive tools boost direct bookings, maximize revenue, and deliver tailored experiences in real time. All seamlessly integrated and designed to keep your hotel ahead.

“Smarthotel employees know what they are doing and ensure fast results”

We have a very good collaboration with Smarthotel, we are very satisfied with that. Our challenge is to continue to improve room sales by means of promotion on the various online channels linked to Smarthotel. Smarthotel gives us good advice in that. You are helped quickly by telephone and adjustments are made immediately. For other hotels, Smarthotel is definitely recommended.

Jill & Bob Pijls

Works for Every Type of Hotel

Whether you manage multiple outlets, high-end luxury experiences, or intimate boutique stays, Smart Payments adapts to your operations. Ensuring smooth payment flows that fit your unique setup.

Boutique Hotels
Family-Run Properties
Vacation Parks & B&Bs
Hotel Groups & Chains
Hotels Working with Agencies

Showcase Your Story, Book More Direct

Highlight your uniqueness and convert lookers into loyal guests with a brand-led online experience.

Stay Independent, Stay in Control

Manage your website and booking engine yourself – no technical knowledge or extra staff required.

Simplify Bookings, Boost Revenue

Make it easy for guests to book directly and add extras, even without a large marketing team.

Consistent Brand, Local Flexibility

Create a unified online presence across locations, while keeping control at property level.

The Tools, They Do the Strategy

Already have a marketing partner? Perfect. Our tech works seamlessly with their campaigns.

Hotel-tech experts

We know the hotel tech market inside and out. With years of experience in both hotel operations and technology, we tailor solutions that truly fit how hotels work.

Demand Driven Solutions

We listen. Every feature and implementation is shaped by the needs of our hotel partners. No generic setups just creative solutions that solve real-world problems.

PMS Independent

Our connectivity works with any PMS, POS, Channel Manager, or Payment Provider. You keep the freedom to choose your tech stack we make sure it all works together.

Book yourself a 30-minute video call

Book a Free Web Check

Ask us via +31 30 782 0590 or the contact form