Smart Website, Your Hotel's Digital Front Door

We build websites that are more than just visually appealing. They convey the personality of your property, helping guests feel connected and engaged. Turn your hotel’s website into a high-converting direct channel that reflects your brand and reduces dependency on third parties.

Up to 20% more direct bookings

Fully branded hotel website

Conversion-optimised booking journey

With over 20 years of experience in the hotel industry, we make the process simple, efficient, and supportive from start to finish. Whether you’re looking for a fully bespoke design or a template-based solution, our team guide you every step of the way.

Every Smart Website integrates seamlessly with your booking process for a smooth user experience that turns lookers into bookers. Our flexible, PMS-independent solution works alongside your trusted marketing partners and OTA strategy, helping you build a stronger brand, grow your direct channel, and keep guests coming back.

Websites Made by Hospitality Experts

The K Club

The K Club

The K Club lies in the heart of Co Kildare in Ierland. It's a place where glamorous escapade or luxurious relaxation are yours for the taking, a place where it's always Time to Play. Visit website.
Suite Hotel Pincoffs

Suite Hotel Pincoffs

Experience the warm, personal atmosphere of Suite Hotel Pincoffs. This award-winning boutique hotel in Rotterdam is situated in a listed building dating from 1879, on the riverfront in the heart of the city. Visit website.
Killashee Hotel

Killashee Hotel

Looking out onto the lush rolling countryside of County Kildare, Killashee Hotel is only 30KMs from Ireland’s Capital and just 2km outside of Naas Town. The perfect central location to discover Ireland’s Ancient East and all of Kildare’s beloved attractions. Visit website.
Churchill Hotel Terneuzen

Churchill Hotel Terneuzen

In addition to 54 modern hotel rooms, the hotel also features the Taste Churchill restaurant, meeting rooms, a heated indoor swimming pool and a sauna. The hotel is the perfect starting point for a walk along the dyke towards the centre of Terneuzen. Visit website.
Grand Hotel De Draak

Grand Hotel De Draak

Grand Hotel De Draak in Bergen op Zoom is the oldest hotel and the oldest business in the Netherlands. It combines a medieval atmosphere with modern comfort and offers 62 stylish rooms, meeting rooms, a restaurant, bar, wellness centre and fitness facilities. Visit website.
Hotel Klein Zwitserland

Hotel Klein Zwitserland

Hotel Klein Zwitserland is a luxury hotel in the hilly south of Limburg, beautifully situated in the picturesque village of Slenaken. Escape the crowds and unwind completely here. Visit website.

The K Club

The K Club lies in the heart of Co Kildare in Ierland. It's a place where glamorous escapade or luxurious relaxation are yours for the taking, a place where it's always Time to Play. Visit website.

Suite Hotel Pincoffs

Experience the warm, personal atmosphere of Suite Hotel Pincoffs. This award-winning boutique hotel in Rotterdam is situated in a listed building dating from 1879, on the riverfront in the heart of the city. Visit website.

Killashee Hotel

Looking out onto the lush rolling countryside of County Kildare, Killashee Hotel is only 30KMs from Ireland’s Capital and just 2km outside of Naas Town. The perfect central location to discover Ireland’s Ancient East and all of Kildare’s beloved attractions. Visit website.

Churchill Hotel Terneuzen

In addition to 54 modern hotel rooms, the hotel also features the Taste Churchill restaurant, meeting rooms, a heated indoor swimming pool and a sauna. The hotel is the perfect starting point for a walk along the dyke towards the centre of Terneuzen. Visit website.

Grand Hotel De Draak

Grand Hotel De Draak in Bergen op Zoom is the oldest hotel and the oldest business in the Netherlands. It combines a medieval atmosphere with modern comfort and offers 62 stylish rooms, meeting rooms, a restaurant, bar, wellness centre and fitness facilities. Visit website.

Hotel Klein Zwitserland

Hotel Klein Zwitserland is a luxury hotel in the hilly south of Limburg, beautifully situated in the picturesque village of Slenaken. Escape the crowds and unwind completely here. Visit website.

Book a 30-minute video call

We’ll review your current website and booking setup, identify conversion gaps, and show how our website solution can help you take control of your direct channel.

Book a discovery call

Ask us via +31 30 782 0590 or the contact form

Built for Bookings: Your Web Toolkit

Smart Websolutions

With Smart Meta Search and Smart Conversion Booster, your hotel is even more visible, and customers are more prone to convert. This is a great addition to your Smart Website.

Smart Metasearch

Smart Meta Search puts your property in front of potential guests on top travel sites like Google, TripAdvisor, and Trivago. With our integrated technology, you maintain control across channels, boost direct bookings, and enhance online visibility.

Conversion Booster

Optimize every guest journey with personalized offers and messaging on your hotel website. Our smart, adaptive tools boost direct bookings, maximize revenue, and deliver tailored experiences in real time. All seamlessly integrated and designed to keep your hotel ahead.

“Smarthotel employees know what they are doing and ensure fast results”

We have a very good collaboration with Smarthotel, we are very satisfied with that. Our challenge is to continue to improve room sales by means of promotion on the various online channels linked to Smarthotel. Smarthotel gives us good advice in that. You are helped quickly by telephone and adjustments are made immediately. For other hotels, Smarthotel is definitely recommended.

Jill & Bob Pijls

Works for Every Type of Hotel

Whether you manage multiple outlets, high-end luxury experiences, or intimate boutique stays, Smart Payments adapts to your operations. Ensuring smooth payment flows that fit your unique setup.

Boutique Hotels
Family-Run Properties
Vacation Parks & B&Bs
Hotel Groups & Chains
Hotels Working with Agencies

Showcase Your Story, Book More Direct

Highlight your uniqueness and convert lookers into loyal guests with a brand-led online experience.

Stay Independent, Stay in Control

Manage your website and booking engine yourself – no technical knowledge or extra staff required.

Simplify Bookings, Boost Revenue

Make it easy for guests to book directly and add extras, even without a large marketing team.

Consistent Brand, Local Flexibility

Create a unified online presence across locations, while keeping control at property level.

The Tools, They Do the Strategy

Already have a marketing partner? Perfect. Our tech works seamlessly with their campaigns.

Hotel-tech experts

We know the hotel tech market inside and out. With years of experience in both hotel operations and technology, we tailor solutions that truly fit how hotels work.

Demand Driven Solutions

We listen. Every feature and implementation is shaped by the needs of our hotel partners. No generic setups just creative solutions that solve real-world problems.

PMS Independent

Our connectivity works with any PMS, POS, Channel Manager, or Payment Provider. You keep the freedom to choose your tech stack we make sure it all works together.

Book a 30-minute video call

We’ll review your current website and booking setup, identify conversion gaps, and show how our website solution can help you take control of your direct channel.

Book a discovery call

Ask us via +31 30 782 0590 or the contact form

Smart Website, Your Hotel's Digital Front Door