We're pleased to share an exciting development: For-Sight, a leading hospitality CRM and guest engagement specialist, has joined Net Affinity and Smarthotel.
The acquisition strengthens our combined offering, bringing together expertise in direct booking technology, digital marketing, connectivity, payments and guest engagement to support hotels throughout more of the guest journey.
Our focus has always been on helping hoteliers grow their business through innovative technology, from maximising direct bookings and improving online visibility to simplifying distribution and streamlining payment processes.
With For-Sight joining us, we're building on that foundation by adding specialist CRM and guest engagement expertise to our wider portfolio.
Connecting direct bookings with stronger guest relationships
Increasing direct bookings is an important part of hotel revenue growth. Equally important is what happens after a guest books and how hotels can turn a first-time visitor into a loyal, returning customer.
For-Sight brings specialist expertise in Customer Relationship Management (CRM), Customer Data Platforms (CDP) and marketing automation, helping hotels use guest information more effectively to deliver relevant, personalised communications.
Combining this expertise with our existing technology lays the groundwork for a more connected guest journey.
Over time, a more joined-up approach to booking and guest data could help hotels better understand guest preferences, develop tailored offers, deliver personalised campaigns and drive upsells through relevant experiences such as dining, spa treatments and golf.
The ambition is to help hotels move beyond individual transactions and build stronger relationships that encourage repeat stays and maximise guest value over the long term.
Supporting a more connected hospitality experience
The addition of For-Sight marks another step towards delivering a more comprehensive range of hospitality technology solutions.
By combining direct booking technology, connectivity, payments and CRM expertise, we are building a strong foundation for future innovation and closer connections across the guest journey.
Lauri Koop, CEO of Hotel Tech Group, commented: "We're delighted to welcome For-Sight to the family. Its expertise in hospitality CRM, guest data and personalised engagement is a valuable addition to our portfolio and complements our existing strengths in booking technology, connectivity and payments."
"Our focus is on delivering connected hospitality technology solutions that help hotels increase profitability and improve operational efficiency. With the addition of CRM expertise, we aim to support stronger guest relationships, unlock new revenue potential and create a more personalised journey from booking to return stay."
What does this mean for our clients?
For existing clients, it's business as usual. There are no immediate changes to the products and services you use today.
Your existing contacts, agreements, pricing and support arrangements remain unchanged, and we remain committed to delivering the same high level of service you expect from us.
Looking ahead, the addition of CRM expertise broadens our portfolio and creates new possibilities for guest personalisation, engagement and revenue growth. We will share further information on future developments as plans progress.
A positive step forward
We're excited to welcome For-Sight and look forward to this next chapter as we continue to develop our offering and support the evolving needs of the hospitality industry.
Discover more about For-Sight: https://for-sight.com/
