At Smarthotel, we believe hotels deserve technology that makes life easier. Since 2007, we’ve been closing the gaps in hotel tech by building tools that connect, automate, and simplify daily operations for hoteliers. Instead of replacing your core systems, we focus on what we know best: connecting the tools around it. 

With our team of specialists, we support hotels across more than 10 countries. We bring decades of hotel industry experience to the table, combining thorough knowledge with a personal approach. We exist because we are driven to help hotels do business better. That goal inspires us to listen, improve, and deliver PMS-independent solutions that helps hoteliers stay in control of their operations.

We’re a team of people who want to make a difference for hotels. Many of us started out in hospitality, so we know what it’s like to be behind the front desk. At our office in Utrecht — and from our homes across the Netherlands — we combine a service mindset with curiosity, problem-solving, and plenty of teamwork. We like to keep things open, approachable, and down to earth. 

Want to know more? Have a look at our job page and explore our vacancies.

More than 2,500+ hotels across the Benelux, Nordic, and DACH regions have chosen Smarthotel to simplify their daily operations and boost performance. Here’s what they value most about working with us:

• Seamless Integrations: Our solutions work smoothly with the tools you already use, so you spend less time fixing tech and you have more time for running your hotel.
• 24/7 Support: Hospitality never sleeps, and neither do we. Our team is available around the clock to keep things running when you need it most.
• PMS Independence: We don’t replace your PMS, we connect what you need around it. That means you stay in control of your setup while keeping your flexibility.
• Guest-Friendly Solutions: From bookings to payments, our tools are designed with your guests in mind. Making their experience smoother, and your job easier. 

Smarthotel is proud to be part of the Hotel Tech Group, a family of hospitality software companies that share one mission: helping hotels do business better. Being in this group means we can draw on the knowledge and experience of other hotel tech specialists, while keeping our own focus sharp. For our hotel clients and partners, it simply means more stability, innovation, and more people who understand what running a hotel is really like.

Since the beginning of 2025, we’ve been working closely with our Sister Company Net Affinity, a booking engine and digital marketing specialist from Dublin. Their tools are designed to help hotels win more direct bookings and create great guest experiences online. By combining their technology with ours, hoteliers get the best of both: proven solutions that fit neatly together and support your existing setup.