SmartHOTEL shall process Personal Information as stated in these Privacy Terms solely for the reasons mentioned below. Each reason has been categorized on its legal basis. SmartHOTEL shall not otherwise:
(1.) process and use Personal Information of Customer for purposes other than set forth in the terms of service for the Service and the Privacy Terms, or as instructed by the Customer, or
(2.) disclose Personal Information to third parties other than the Subprocessors for the below-mentioned purposes, or as required by law.
Processing for which the Customer has to give consent:
(1.) to analyze user characteristics and usage patterns in order to better understand how our Service is used and market it more effectively;
(2.) to request feedback and to enable us to develop, customize and improve the Service and our publications and products;
(3.) to inform Customer about other information, events, promotions, products or services we think will be of interest to Customer;
If Customer refuses consent for processing its personal information for the in this subsection mentioned purposes, Customer will not be hindered in its use of the Service. Refusing or withdrawing consent thus has no negative effects on Customer’s use of the Service.
Processing necessary for the performance of a contract and providing the Service:
(4.) for the provision of the Website and the provision of the Service according to our Terms of Service;
(5.) to process and/or respond to Customer’s requests, submissions, comments, complaints and any transactions;
(6.) to provide Customer with information or services requested;
(7.) to provide technical support and ensure the continued and smooth operation of the Service;
(8.) to facilitate Customer’s use and our operation of the Service;
(9.) for the purpose for which the information was provided;
Processing necessary for compliance with a legal obligation:
(10.) facilitate our administration of the Service;
(11.) to prevent or investigate actual or suspected fraud, hacking, infringement, or other misconduct involving our Services or Website.