Who is SmartHOTEL?

A long, long time ago, when the internet was still called a ‘hype’, there were two men with one mission.. to help the hospitality industry automate daily business. It all started 20 years ago when Frank and Pitrik entered the Hospitality market, selling POS (point of sales) for restaurants.

With the rise of online booking channels, our customer restaurants started selling their free spaces as guestrooms. That is when the first SmartPMS was created!

Online Travel Agencies became a big hit, and SmartHOTEL customers began wondering if they could automate reservation delivery directly into their PMS, et voilà, the Smart Channel Manager was born!

Nowadays, SmartHOTEL helps Hoteliers worldwide to find their way through the exciting and confusing world of online distribution. From our office based in the Netherlands, our team serves over 1500 hotels by providing channel management and tailored online distribution solutions.

Want to know more about us or our solutions? Don’t hesitate to contact us!

Meet our Smarties.

“Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don’t quit.

Conrad Hilton

Frank Zimmermann – Founder & CEO

Pitrik van der Lubbe – Founder & CEO

Derreck Weterings – Strategy

quinten smarthotel

Quinten Gazendam – Strategy

Erica Broere – Customer Success

Marcel Romijn – Customer Success

Marina de Frankrijker – Customer Success

Fiona Cooper – Customer Success

Marina van Kersbergen – Finance

Monique Mobach – Personell

Paula van Staalduinen – Sales Consultancy

Sebastiaan Ipenburg – Marketing

Hibbah El-Damanhoury – Product Owner

Niek Hoebers – Brand & UX Design

Matthijs Withaar – Database Architect

Leon Kreukniet – Quality Assurance

Ricky van Werkhoven – Back-end Development

Leon Vreeswijk – Front-end Development

Jassin Kessing – Azure Controller

Barbara Karstens – Quality Assurance

Marijke Remmelzwaan – Marketing

Fay – Comfort & Cuddles

This is Holacracy.

We love change, being flexible and dynamic all day. We mix ‘Scrum’ methodology with ‘Holacracy’ principles which provides freedom and clarity on responsibilities to all roles within the team.

A few years ago, we decided to say goodbye to management forever. We wanted to be able to move as fast as possible as a company, to stay innovative in our solutions without being slowed down by a hierarchic management structure.

‘Holacracy’ replaces the function of managers making use of processes that are embedded in the SmartHOTEL teams that result in distributed accountabilities, accountabilities into roles, and roles into circles. Everyone in a team is involved in the process of clarifying responsibilities — this instead of a manager figuring out who’s responsible for what based on hierarchy.

Interested in learning more about the way we work? Don’t hesitate to drop us a call or message!

Contact us
Holacracy SmartHOTEL