We are SmartHOTEL, we are here to help 2017-03-17T10:39:00+00:00

Find out more about our
passion, workspace and all that motivates us.


We are SmartHOTEL
and this is our Culture

Here at SmartHOTEL we all have the same goal: make life easier for the hoteliers. Helping them save time so they’re able to realize the ultimate guest experience for their guests. This is what binds us and we work hard for it.

We keep learning and we keep improving. We want to go the extra mile for them and for our colleagues. And we do that through our different passions, from helping out an hotelier or creating a great experience to implement the newest technology in the cloud.

Mixing scrum method with the Holacracy principles
everybody has the freedom and responsibility for their own role(s) and makes it possible to adjust quickly.

These freedoms also translate in time for some games of pool, trying to break the new highscore on the pinball machine or finally throwing that 180 on the dartboard.

Hospitality runs through our veins and it shows in our lunch, trips and parties. So feel free to drop by for a lunch and share with us your drive and passions .


This is, Holacracy!

Most companies are used to work with a management hierarchy as their main operating system to structure their organization. SmartHOTEL has chosen for a more social operating system called ‘Holacracy’.

The basic instruments used within a management hierarchy are mainly focused on giving alignment (strategy), breaking down the work (manage it) and distribute it out (based on seniority).

‘Holacracy’ uses these elements as well, but it has a totally different method of implementing responsibilities within an organization. ‘Holacracy’ is replacing the function of managers making use of processes that are embedded in the SmartHOTEL teams that result in distributed accountabilities, accountabilities into roles, and roles into circles.

Everyone in a team is involved in the process of clarifying responsibilities. This instead of a manager figuring out who’s responsible for what based on hierarchy. During team meetings everyone figures out who’s doing what. At the end of the day there is clarity on who’s going to do what, who will make which decisions, what are the responsibilities of the different parties involved.

We all get there through a group process of learning together what serves the purpose of the company; the purpose of the work; how do we need to breakdown and structure the work and organize ourselves in order to achieve the best results. These are the basics of the dynamic process, the operating system of SmartHOTEL, called ‘Holacracy’.

Find out if Holacracy can work for you!

Holacracy tensions drive everything. Holacracy.org

Meet the Smarties!

Meet our energetic team. . We go out of our way to help you as a hotelier to create the ultimate experience for your guests. Find out what that experience means for our Smarties.

Marcel - Customer Success

Erica - Customer Success

Jassin - Development

Derreck - Customer Success

Frank - Founder & Business Development

Fiona UK Customer Success

Greg - Development

Hibbah - Development

Pitrik - Founder & Business Development

Barbara - Quality & Knowledge

Sebastiaan - Marketing & Communication

Monique - Personnel & Operations

Niek - Interaction & Visual Designer

Maaike - Customer Success

Niels - Development Coordinator & Scrummaster

Victor - Customer Success

Marina - Customer Success

Matthijs - Development

Liliane - Customer Success

Leon - Development

Bert - Development

Fay - SmartDOG

Günther - Our Lord and Savior


Discover the origin of SmartHOTEL and all our major milestones!

  • 2003 - The birth of SmartHOTEL

    A few years prior to 2003 Frank received the request from a restaurant owner to develop and build a cash register for the hospitality industry. With the development skills and knowhow from back then, and the will to help as a main driver, he developed a fully operational POS-software.

    In 2003 Pitrik joined forces with Frank. From the market it became clear that there was a demand for a planboard (digital agenda) to be implemented in the POS-software so that room occupancy could be managed. In the years to follow this software got developed into a fully integrated hotel PMS. The Front- and Back-office PMS software is still available and can easily be connected with the SmartHOTEL Channel Manager and the Online Booking Engine.

  • 2006 - The SmartHOTEL Channel Manager

    With the rising amount of online hotelroom reservations, the number of booking sites is also increasing. In 2006 there is the demand from the hotels to connect the PMS to the various booking sites, so that online prices, availability and restrictions can be distributed from one central point.

    With this software, the hotels can offer their available rooms on multiple booking sites. With pioneering technology, Frank developed a “XML-connection” between the PMS-software and the booking channels. Later, this turns out to be a great success. By now, the channel manager has grown to connect to more than 130 channels, booking sites, Online Booking Engines, PMS-software and Revenue-Management software that has been implemented and is used the world over.

  • 2007 - We become the technology provider behind the Micros Channel Manager (MCM)

    There are existing PMS-software providers that are interested in offering their own products in combination with the innovative channel management software, as a package. From this moment SmartHOTEL started offering the channel management software as a “White Label” product.

    Our partners, can thus connect their own name and branding to the technology that SmartHOTEL has developed. A good example of this, is the Micros Channel Manager (MCM), developed in 2007. Micros uses this software to connect their PMS products like Opera and Suite8 to the various booking channels. A long lasting cooperation is ensuring for continuous high quality integration with the various Micros products, this is something we are proud of!

  • 2013 - 1000-day plan

    In 2013 we realized that we had a very reactive operation and that we were taking advantage of the demands from the market. Then in 2013, there was a turning point where we came up with a proactive plan to turn the hotel industry upside down! On January 18th 2013 SmartHOTEL launched its “1000-day plan”.

    Together we have a vision of the travel market in 2020, and with this vision we went to work to reinvent our products. This is completely changed the operational side of SmartHOTEL: Our employees were on board straight away and were set on a mission of the following 500 days to redesign the new platform.

  • 2015 - The new Extranet

    On October 15th 2015 SmartHOTEL will have realized her dream. With a completely new platform for channel management services, SmartHOTEL is ready for the future. With this new platform, we embrace the kinship economy we are in today, and are ready to share and help.

    SmartHOTEL distinguishes itself in service, the desire to help the hotelier and facilitating personal attention instead of jelling from the roof tops how good we are. We are thrilled to share our knowledge with the hoteliers and help them realize their dream.

  • 02/12/2015 - Holacracy, our new organizational structure!

    They signed it! Frank and Pitrik our former "bosses" signed the Constitution for Holacracy!

    In this new organizational structure SmartHOTEL aims to grow empowerment of the team by implementing distributed leadership! We are excited to announce the start of and share our journey to Holacracy. (https://en.wikipedia.org/wiki/Holacracy)