Take Control of Your Direct Channel

With Smart Websolutions, you turn your hotel’s website into a high-converting direct channel one that supports your brand, reduces dependency on third parties, and works seamlessly alongside your OTA strategy. Empower your guests to book direct, while keeping your online presence strong and consistent across all platforms.

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Direct bookings

Brand ownership

Conversion focus

Built for Bookings: Your Web Toolkit

SmartCMS – Your Website, Your Control

No more waiting on agencies. Update your site yourself, keep your content fresh, and let your brand shine. Without technical hassle.

SmartIBE – Seamless Booking, On Your Terms

Convert lookers into bookers with a seamless booking engine fully integrated with your PMS and SmartPayments. All under your own domain.

Smart Conversionbooster – From Click to Confirmed

Increase conversion with urgency triggers, targeted pop-ups, and upsell prompts. All designed to get more guests to book direct.

SmartGuest App – Coming Soon

A web-based guest experience app that connects you with guests before, during, and after their stay. No downloads, no barriers.

Your Direct Strategy, Fully Supported

At Smarthotel, we believe a strong OTA presence is only part of the picture. A healthy distribution mix also requires a focused direct strategy driven by experts, powered by the right tools.

That’s why we offer a flexible, PMS-independent Websolutions suite you can combine with your trusted marketing partners. From website to booking engine to conversion tools, everything is designed to support your brand and grow your direct channel.

Book yourself a 30-minute video call

We’ll review your current website and booking setup, identify conversion gaps and manual bottlenecks, and show how Smart Websolutions can help you take control of your direct channel – from website to booking engine to conversion tools.

Book a Free Web Check

Ask us via +31 30 782 0590 or the contact form

Why Hoteliers Choose Smart Websolutions

Smart Websolutions is built specifically for hospitality – not generic web tools. From independent hotels to hotel groups, our clients choose this suite because it delivers measurable impact: more control, better conversion, and a stronger brand experience.

Brand Control

Your website, your message

Your brand deserves more than a template. With SmartCMS, you manage content, design, and storytelling. Without a developer.
Conversion Focus

Turn visits into bookings

SmartIBE and the Conversionbooster are designed to guide guests from interest to action, with minimal friction and smart nudges.
PMS Independence

Freedom to connect

Smart Websolutions works with your PMS giving you flexibility now and in the future, without vendor lock-in.
Marketing Freedom

Your team, your tools

Already working with a trusted marketing agency? Great. Our tools fit into their workflow – and enhance their results.
Hospitality Expertise

Built for hotels

No distractions. No e-commerce bloat. Just tools designed by people who know hospitality and the direct channel inside out.

Your website, your message

Your brand deserves more than a template. With SmartCMS, you manage content, design, and storytelling. Without a developer.

Turn visits into bookings

SmartIBE and the Conversionbooster are designed to guide guests from interest to action, with minimal friction and smart nudges.

Freedom to connect

Smart Websolutions works with your PMS giving you flexibility now and in the future, without vendor lock-in.

Your team, your tools

Already working with a trusted marketing agency? Great. Our tools fit into their workflow – and enhance their results.

Built for hotels

No distractions. No e-commerce bloat. Just tools designed by people who know hospitality and the direct channel inside out.

Works for Every Type of Hotel

Whether you manage multiple outlets, high-end luxury experiences, or intimate boutique stays, Smart Payments adapts to your operations—ensuring smooth payment flows that fit your unique setup.

Boutique Hotels
Family-Run Properties
Vacation Parks & B&Bs
Hotel Groups & Chains
Hotels Working with Agencies

Showcase Your Story, Book More Direct

Highlight your uniqueness and convert lookers into loyal guests with a brand-led online experience.

Stay Independent, Stay in Control

Manage your website and booking engine yourself – no technical knowledge or extra staff required.

Simplify Bookings, Boost Revenue

Make it easy for guests to book directly and add extras, even without a large marketing team.

Consistent Brand, Local Flexibility

Create a unified online presence across locations, while keeping control at property level.

The Tools, They Do the Strategy

Already have a marketing partner? Perfect. Our tech works seamlessly with their campaigns.

Hotel-tech experts

We know the hotel tech market inside and out. With years of experience in both hotel operations and technology, we tailor solutions that truly fit how hotels work.

Demand Driven Solutions

We listen. Every feature and implementation is shaped by the needs of our hotel partners. No generic setups just creative solutions that solve real-world problems.

PMS Independent

Our connectivity works with any PMS, POS, Channel Manager, or Payment Provider. You keep the freedom to choose your tech stack we make sure it all works together.

Book yourself a 30-minute video call

Book a Free Web Check

Ask us via +31 30 782 0590 or the contact form