OTA stands for Online Travel Agency, or more simply put: ‘booking site’. An OTA is a website on which travellers can book products such as a hotel room, transport and activities. The OTA makes sure your rooms are displayed on the site, arranges the booking process of the traveller and is the primary contact for the guest. As a hotelier, you can offer your rooms on the OTA to increase the number of bookings.
Frequently asked questions about OTAs:
How to improve your Online Distribution Channel Strategy
As a hotelier you understand the need for a high level of occupancy only too well. You are also (partly) dependent on the booking channels on which the rooms are sold. But how do you ensure that the success of these channels is in your own hands?