When a booker searches for hotel accommodation, he often looks at one or more OTA’s. By working with OTA’s, you increase your visibility and the chance that a guest will stumble upon your location. It also gives you the possibility to reach new target groups that otherwise would not have found your property.
Another advantage is that you can free-ride on the marketing success of the OTA. Booking sites often spend a lot of money on marketing and advertisements, which automatically gives your hotel more visibility. Employees of OTA’s have specialist knowledge of the market. They can help you with advice on regional trends, promotions and packages. A small remark: use your common sense, because OTA’s are set up to sell as much as possible. It should also be profitable for your hotel, not only for the OTA.
After a while, you will get a good insight into how your hotel is doing on the booking site, because many OTA’s have their data and reporting tool. It can also put some pressure to perform better, although it is especially interesting to see how many rooms you have sold through the booking site. The OTA is also beneficial to receive reviews from guests, which can convince new travellers to choose your hotel.