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Save costs and get more direct reservations through the Smart Booking Engine.

Do you want to receive more commission-free bookings? It is possible with the SmartHOTEL Booking Engine!
The new user-friendly IBE increases the number of reservations via your website.

Did you know that more than 50% of leisure and business travellers visit the hotel’s website after they have found it on a booking site? Your guests are starting to get a better understanding of the online booking game. Many guests know that booking at the hotel itself is often more valuable to them than booking via an OTA. That’s what we call a great opportunity! With the Smart Booking Engine, your guests can book a room just as easily on your website as they do on booking sites. It leaves a professional impression with your guests and gives you more direct and commission-free bookings.

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smart boekingsmodule responsive

Everything you need to know about Online Booking Engines (OBEs)

With your own OBE on your hotel website, you will benefit from the following advantages:

  • Increase the number of direct, commission-free bookings.
  • Become less dependent on other booking channels and their additional commissions.
  • Possibility to offer personalised deals and specials (upsell) to guests.
  • Allow guests to pay directly during the booking process.
  • Connect with your guests through pre-/afterstay communication and promo codes.

An OBE is a button or search bar on your own hotel website that encourages you to make a booking. Depending on your preference, the entire booking process can take place on the website itself, or an external booking environment. When the guest has made a reservation via the engine, both the hotel and the guest will receive a confirmation by e-mail. When you link the OBE to the channel manager, the prices and availability of your rooms are automatically updated on other booking channels.

In principle an OBE does the same as a booking site, but provides you with direct bookings on which you do not have to pay any commission. There are still many hoteliers who refer to a partner booking site on their website to book a room, or even offer no booking option at all on the website. That’s a shame, because the hotelier misses the opportunity to offer guests a personal experience from the very first moment and save a lot of money on high commission costs.

All the benefits of the Smart Booking Engine on your hotel website.

    Increase the number of direct, commission-free bookings via your website.

    All bookings that come through the booking engine are processed directly in the Smart Channel Manager (and PMS). Renewed availability and prices are automatically passed on to all your booking channels.

    The Smart Booking Engine can be fully customised to your wishes and the branding of your website.

    When you have a problem or need advice, your dedicated consultant will help you directly. We provide personal, fast and efficient service.

Try it for free
Smart Channel Manager

Smart & Simple

At SmartHOTEL we have one goal: to connect your hotel with the world. We do this with quality software and the best service so that you can spend more time on your guests.

  • Quick and easy – This easy-to-use and modern booking engine helps you make more direct bookings via your website.

  • Multi-currency – The Smart Booking Engine is available in almost all currencies.

  • Completely automated – Directly connected to the Smart Channel Manager so that your prices and availability are updated in real-time on all online channels.

  • Fully responsive – The Smart Booking Engine is responsive, so your hotel is always easy to book via mobile, tablet or PC.

  • customisable design – The Smart Booking Engine can be adapted to the branding of your website which makes it recognisable for your guests.

  • Analytics & Reporting –Detailed performance reports via Google Analytics available as well as insights into the click behaviour of the guests to optimise the usability.

  • Online Payment – Benefit from many online payment options through our integration with Mollie.

  • Commission-free bookings – Our pricing is fair and transparent. The Smart Booking Engine is available for a fixed amount per month without unforeseen costs or commissions per booking.

Do you want to know more about the benefits of the SmartHOTEL Booking Engine? Experience the guest journey by making a test reservation!

Try it for free

What other hoteliers say about us:

pension homeland smarthotel

SmartHOTEL has a small team, so I more or less know everyone. The lines of communication are short, the communication is strong, and you are very easy to reach. When I have a question, you are always helpful, and I have someone on the line in no time. We experience the Channel Manager as very stable. It works flawlessly, and it is an excellent system!

Chris, Pension Homeland
golden tullip ampt van nijkerk smarthotel

Our biggest challenge in online distribution is to manage a wide variety of channels as efficiently and smoothly as possible. SmartHOTEL is very helpful in this respect and thinks along with you in several areas. The support is great, and there is short response time. I will always recommend SmartHOTEL.

Illian Hamburg, Golden Tulip Ampt van Nijkerk
hotel de stobbe - smarthotel

Our challenge in the Online Distribution world is to have the highest possible room occupancy. With SmartHOTEL, we can work more efficiently, and it is easier to increase room occupancy. I would certainly recommend the Channel Manager, among other things because of the outstanding service and reliability.

René Wever, Hotel De Stobbe

SmartHOTEL has enabled us to work in a more efficient way with our chains’ channel management. It is stable and easy to work with and they provide great support. The support team is very professional and fun to work with.

Nina - Distribution & System Manager, Elite Hotels of Sweden
hotel arrows smarthotel

We have an excellent cooperation with SmartHOTEL, and we are delighted with that. All our online channels are linked to SmartHOTEL so that you can work efficiently. Our challenge is to continue to improve the sales of our rooms in different areas, including promotions with different online channels that connect to SmartHOTEL. SmartHOTEL helps us to find out what is the best way to do this, and you will be helped quickly by telephone and adjustments will be implemented immediately.
I would definitely recommend the SmartHOTEL Channel Manager because it is fast, easy and efficient. All the employees you have contact with over the phone know what they are doing and ensure a quick result.

Jill & Bob Pijls, Hotel Arrows

The SmartHOTEL Channel Manager is a timesaver
and enables us to focus on our core business:
serving the customer.

Leonie, Revenue Manager, Mainport Hotel Rotterdam
Woodbrooke landgoedhotel

Since we have been working with the SmartHOTEL Channel Manager, we have noticed that online sales have increased, especially on our website. The SmartHOTEL team is swift and correct in its communication. The great thing is that the support team thinks along and gives advice. I think SmartHOTEL is a perfect partner to increase online distribution and I would certainly recommend you.

Yvonne Westendorp, Landgoedhotel Woodbrooke
what is an OBE

OBE stands for Online Booking Engine. Sometimes it’s also called an IBE (Internet Booking Engine). OBE is a software tool for the hotel website that allows guests to book directly with the hotel. How does it work and what are the advantages for your hotel?

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